The first rule of Fight Club

Hey, what a laugh. I find myself in the middle of an actual blog spat.

The story starts at Marc Wright’s very lovely “Engagement and Social Media Revolution” event last week. My boss stands up to give a presentation about a client case study – working with McDonalds to help turn round employee negativity about where they work. And shows a corporate video we made. It’s what we do. Make corporate videos. Good ones too. So far, so ordinary.

Then the fun starts. The audience, Social Media wonks all, took offence at the manufactured nature of the corporate video (because, let’s face it, a corporate video is almost always unvarnished truth). And the session was trialling a Crystal Interactive gizmo that allows live commenting. Live and anonymous commenting. Live and anonymous and pretty vitriolic, it turns out. My boss gets a kicking, live and on stage.

Suddenly, shock horror, a genuine controversy over an Interesting Issue. Lee Smith and Marc both weigh in on their blogs. My boss responds (with a little help from me).

Learning one: anonymous, live commenting can turn a group into a mob.

Learning two: social media is sooo flavour of the month that if you’re not careful, overexposure can turn you into someone capable of considerable silliness

As the awful Matt Drudge says, developing…


One Response to “The first rule of Fight Club”

  1. Marc Wright Says:

    The question at the centre of the debate is still unanswered: what is the role of traditional corporate video in the new social media environment?

    Frankly I don’t have a good answer.

    But asa fully paid-up SM wonk yourself, embedded in the UK’s leading corporate video production house the thought must have crossed your mind,

    So come on Martin, let’s hear it for high-end video vehicles. I’ll give you a slot onstage at our next conference…… (with backchat channels open at full throttle). Now there’s an offer you can’t refuse.

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