UGC Fun: It’s Cold Up North

Dateline: a hotel room somewhere in the Northern Hemisphere

Well, our first day is done, and it went pretty good. Twenty willing participants gave as good as they got, performed on time and on cue, and we filled ’em up with the why and wherefore of what makes video good and how to make it so. And tomorrow they come back and have a go. And I am genuinely fascinated to see what they come up with.

And a measure of success: after their first half scripting brainstorm, one of the guys in one of the groups is coming in to shoot sunrise over the company HQ. At five thirty in the morning. In minus whatever degrees of cold. Wow.

 🙂

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