Steal our revolution back!

Chicago poster

Chicago poster

I took this picture on the train this morning. As you can see, it’s a poster for “London’s sexiest show” Chicago (with show-stopping smooth legs sponsored by Phillips epilators). What you can’t see is what it says in the bottom right. There are three headings at the bottom: “Watch” (fair enough), “Buy” (I guess they’re not in this for love) and “Network”.

And under Network it says

Join the growing network of worldwide fans on the show’s dedicated facebook and myspace pages.

Jesus Christ.

Now fanboyness isn’t really in my make-up, so I just don’t get this. I took a look at both, on your behalf dear reader.

Facebook first. Put “Chicago” into search and good lord there are 1,256 fans (some of them men, oddly enough. Shall we speculate on their sexuality?), five discussion topics (“Favorite CHICAGO song?”, “Who would YOU like to see starring in Chicago?”), 23 wall posts, photos, videos, the whole shebang.

Meanwhile on Myspace (the space for the Chicago show, it seems) there are 828 friends , 95 comments and the usual unbearable user interface for anyone over the age of 17.

What do we feel about this, people? A legitimate use of social media, or a horrifying cynical exercise to wring more out of fans?

I’m no purist here, but this wasn’t the internet revolution that I signed up for…

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